How to Set Up and Optimize a Google My Business Page
If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.
Content Marketing
How to Be a Great Content Marketer
Almost every company uses content marketing—to promote thought leadership, for search engine optimization, and to attract and retain customers. But content marketing is like singing—everyone does it, but very few are really good at it.
New Google Tools to Help You Promote Your Small Business for Free
Trying to market your small business on a budget? Google has several new tools to help.
Things You Need to Do Immediately After a Website Launch
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
Product Page Enhancements That Will Make Online Shoppers Click “Buy”
For an ecommerce website, the product page is crucial. It’s the very bottom of the sales funnel, where potential customers decide whether to buy or pass. Making sure your ecommerce product pages are doing everything right is the best way to minimize abandoned transactions and ensure you get the most sales possible. Follow these tips for high-converting product pages.
How to Create a Compelling “Meet the Team” Page for Your Company
Having a great team or staff page on your website showcases your company and strengthens your brand image in several ways.
Why You Should Start a Podcast to Promote Your Business
Podcasting is one of the fastest-growing content types, and it’s showing no signs of slowing down. According to a new survey by Edison Research, more than half of U.S. adults have listened to a podcast. Not only is it relatively easy and low-cost to launch a podcast, it opens up an entirely new way to reach your audience, personalize your brand, and grow your business. Here’s why you should consider starting a podcast:
Free Ways to Use Your LinkedIn Company Page to Promote Your Business
LinkedIn started as a career networking tool but has evolved into the most-used, most effective social media platform for B2B marketers.
Our Most-Read Digital Marketing Blogs of 2018
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
Tips for Creating Social Videos Your Customers Will Want to Watch
Two of the biggest and fastest-growing online trends are social media and video. Worldwide, the average user spends 135 minutes per day on social media, and a lot of that time is spent watching videos. According to a forecast by Cisco, by 2021 video will account for 82% of global internet traffic.