Why Your Company Should Have a Blog
A company blog is one of the most compelling and cost-effective ways to reach your audience. Here are 13 reasons to start a company blog or make the blog you currently have a priority.
Content Marketing
How to Write Website Content That Ranks, According to Google
Search engine optimization can be complicated, but one of the most effective SEO tools is also the easiest: content. Having great content on your website not only improves your search rank, it generates leads, builds your brand, and enables you to create long-term connections with your customers.
How Visual Search Will Revolutionize Online Shopping
When’s the last time you made a purchase based solely on a written description of an item, without seeing at least a picture of it? If you want a particular haircut, are you more likely to try to describe it in detail to your hairdresser, or simply bring a photo to your appointment?
How to Use Google My Business Posts to Promote Your Local Company
If your small business has a verified Google My Business listing (and it should), you now have a new tool to reach potential local customers with fresh, relevant content about your business. Google Posts, once only available to a small group of organizations, are now available to all small businesses using Google My Business.
Cool Content Ideas to Boost Your Social Media Engagement
Running out of ideas for interesting social media posts? There’s no question social media is an important marketing tool for businesses, but it’s not always easy to come up with something fresh and different to keep your social media audience interested. Give your social media posts a makeover for 2018 with these 7 content categories that are proven to increase shares and conversions.
Is Your Website Optimized for These Key Search Types?
Search engine optimization (SEO) used to be fairly straightforward. Figure out what keywords people are using when searching for something related to your site, then make sure you use those keywords in your website content.
But the way people use the internet is changing, and SEO is changing and expanding to accommodate the different ways people are searching for information online. To make sure those searchers find you, make sure your site is optimized for these three search types.
Protecting Your Assets: Trademarks vs Copyright vs Registration
As a business owner, your intellectual property is your lifeblood, so you want to make sure you protect it. But how? Here’s what you need to know to protect your brand.
What to Do When Someone Steals Your Online Content
Here at Web Solutions, we make it a priority to use our blog to share our marketing knowledge with our clients, and the world in general. Anyone is welcome (encouraged!) to link to our blogs, but the bottom line is that the content we create belongs to us.
How to Optimize Your Website for Voice Search
With the growing popularity of virtual assistants like Siri, Alexa, Cortana, and Google Assistant, the way people use the internet to search for information is undergoing a dramatic change.
The Content Types Every Manufacturing Website Must Have
Content can be a crucial way of increasing sales, establishing brand awareness, and generating new leads for your manufacturing company.