When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.
Not quite ready for a full website redesign but want to make a few tweaks that will still yield results? Here are some common mistakes you might be making on your website, and how to fix them.
As a company, what you say is important, but how you say it can be the difference between generic information and a strong, focused brand that strikes a chord with your target audience.
You've spent the time, money and effort to create a robust website that provides valuable content to your visitors. But when you don't keep that site stocked with fresh content, it can start to look stale and out of touch, and your search rankings can slip. Here's how you can keep your content cutting-edge with minimal time and effort.
Every great website has one thing in common: It drives visitors to take an immediate action toward the services or products being offered.
If you’re writing company blog posts, sending email blasts, and posting useful information on Facebook and LinkedIn, you’re already engaging in basic content marketing principles.
If you’re in charge of the company blog, you know it can be challenging to come up with interesting content and present it in a way that will make your customers keep coming back for more of your insights.
To put it simply, public relations is a tool you can use to build, manage and maintain a public image for yourself, your company or your organization. When all things are equal, what makes us choose one company or product over another is how we relate to that product or brand.
When it comes to your online marketing initiatives, the old adage is true – a picture really is worth a thousand words. Imagine, then, what imagery can do for your organization!